SEO Best Practices
In light of current social distancing, more and more individuals, as well as businesses, are looking to the internet to fulfil their needs. This could be online shopping on an e-commerce platform or surfing the net on a mobile-friendly website. Now, more than ever, it is vital to ensure that your website is optimised for maximum search engine visibility. You need to ensure that you follow SEO best practices. You should carry out a detailed website speed test and health check to achieve this. This will help you to gain a competitive edge. It will also help you to maintain brand engagement during these difficult times.
You may already use a web design agency to maintain your site, or maybe you are handling the updates in-house. Either way, you need to be able to focus on your business, safe in the knowledge that your website is still working for you, effectively and efficiently, 24-7.
We have tailored three distinct packages to allow you to select what is best for your needs.
Website Speed Test & Health Check Packages
The following 3 packages provide scaling options. Each one is tailored to the level of website speed test and health check that you need. Each package also comes with a summary report. Using this, you can resolve the points highlighted in-house or using your existing web agency. We would also be happy to quote for completing the recommendations if required.
Standard Website Health Check
This is a basic review of the performance, responsive design, SEO and security features of your website homepage.
- Page size, requests and speed
- Browser caching
- Page Redirects
- Render blocking
- Responsive design
- Page titles
- Meta description
- SSL certificate
The Standard Health Check also includes a basic summary report of recommendations. Resolving these issues will set you on your way to achieving improved ranking. This, in turn, will result in greater online visibility.
Classic Website Health Check
This package includes everything in the standard website speed test and health check, as well as additional elements. These include a more detailed SEO review, usability, detailed performance checks, social media integration and security features.
- Body content
- Links and backlinks
- Other (incl. sitemap, robots and analytics)
- Tap target sizing
- Legible fonts
- Other (incl. favicon, iframes and flash)
- Page speed info
- Page size info
- Facebook (connected, open graph tags and pixel)
- Twitter (connected, activity and cards)
- Other (Instagram, YouTube and LinkedIn)
- HTTPS redirect
- Malware check
- Email Privacy
As with the Standard Health Check, this also includes a summary report of recommendations. Furthermore, these will be listed in order of priority. This will allow you to focus on the more important tasks first.
Premium Website Speed Test & Health Check
Our Premium Website Health Check is a bespoke service and is tailored to suit your specific requirements.
This can include, but is not limited to, all of the above plus the following as required:
- Keyword analysis
- Keyword rank tracking
- Content copywriting
- URL typo handling
If you would like to engage us to carry out a thorough health check on your complete website then contact us and we will be happy to discuss this matter further.
With Increased SEO Comes Increased Visibility
You may have a beautiful website. As well as this, it may be seamless to navigate and provide a smooth user experience. Your products and/or services may also be second-to-none. All of this is meaningless if your target audience cannot find you.
Effective SEO plays a major part in running an online business. In fact, traditional e-commerce websites have always followed best practices as part of their digital marketing plan. Even though you may not sell products or services directly via your website, you still need to boost your online traffic. Your potential customers need to be able to easily find you online. As a result, this will promote engagement and increase conversions.
The first step to achieving this is by knowing that your website is following SEO best practices. Furthermore, the end result of increased visibility will have a major knock-on effect on your business.
Contact us today to find out more. Stay safe and stay healthy!